“Peanut butter is at the heart of so many holiday traditions, from classic cookies to buckeyes,” said Sam Hovick, brand manager for the SKIPPY® brand. “When we discovered that SKIPPY® Creamy Peanut Butter was the secret behind this iconic Milk Bar® dessert, we knew it was a match made in peanut butter heaven. This partnership offers something for everyone, whether you ship the pie to loved ones, pick it up in-store or create your own version at home.” As part of this collaboration, the brands are unveiling a Peanut Butter Crunch Bar recipe, combining creamy peanut butter, toasted rice cereal and a sweet-and-salty chocolate-peanut coating. It’s a simple, joyful way to bring the magic of the original pie into your own kitchen. “The secret is out. Our delicious pie has always featured SKIPPY® Creamy Peanut Butter—and that’s why it’s seriously THAT GOOD,” said Christina Tosi, founder of Milk Bar® Bakery. “We know the holiday season can be hectic, and this partnership is all about making it easier and more memorable for everyone.”
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